These days, artificial intelligence seems to power everything, from emails and internet searches to playlists and trip planning. But this year, Martin County, Florida invites travelers to unplug from the algorithm and reconnect with something real.
Nestled between Orlando and Miami, Martin County is flipping the script on AI with their playful new campaign, AI Means More Here.
Instead of “artificial intelligence,” AI stands for Artisanal Interests, Amazing Islands, Adventurous Ideas, and more. Here are five “AI swaps” you can experience in Martin County.
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1. Active Immersions
Adventure awaits across more than 115,000 acres of parks and conservation land. Explore nature through the award-winning Explore Natural Martin program, offering free guided eco-tours year-round—all while promoting sustainable tourism through Leave No Trace.
2. Artistic Inspirations
Creativity thrives in Martin County. Tap into the local art scene at Vivienne Monroe Pottery, Aya Fiber Studio, or Stuart Ceramics. Enjoy live performances at The Lyric Theatre or The Barn Theatre, and connect with artists through MartinArts and the Martin Artisans Guild.
3. Aquatic Itineraries
From boating and paddleboarding to surfing lessons and fishing charters, Martin County’s beautiful waterways deliver endless fun. With miles of sweeping coastline and over 800 fish species, it’s no wonder Stuart is known as the “Sailfish Capital of the World.”
4. Appetizing Indulgences
Savor farm-to-table fare, waterfront dining, and fresh finds at local markets. Sample honey mead at Hani Honey Company, chocolate from Castronovo Chocolate, or a pint at Frazier Creek Brewing & Distilling Co. (recently voted America’s “Best New Brewery”).
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5. Alluring Invitations
Sleep soundly in boutique inns or polished waterfront resorts. Stay at the Old Colorado Inn for quaint charm, or enjoy modern relaxation at Hutchinson Shores Resort & Spa or the Marriott Hutchinson Island Beach Resort, Golf & Marina.
In Martin County, AI isn’t artificial…it’s Authentically Inspiring.
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