From all over the world, we share a love for the water. What started with similar interests grew into a socially responsible business designed with the lake in mind. We donate 20% of profit and work with organizations committed to protecting the beauty and health of our lakes. Put on your lake life and give back to a community based at your happy place. 

Lake Life

​Lake Life Brand is dedicated to bringing you quality products that capture your love of life on the lake. Our collection of clothing, accessories, and home décor celebrates the lake lifestyle. We work with local artisans and makers who understand and share our love of living on the water. ​ 

Everything’s better on the lake! 

#lakelifebrand #mylifeonthelake #lakelife #lakelove #lakeliving #lakelifestyle #wearitshareit

As written by co-founder Matthew:

Everyone has a favorite place.  The clear winner for me used to the Bank Street beach in Harwich Port, Cape Cod.   I remember how long and arduous the short trek past beach roses and hydrangea felt when carrying beach chairs and coolers to and from my uncle’s home – less than a mile away.  We built memories with four generations together on that beach. Walking the jetty, digging for sand crabs, burying one another, napping, playing, growing up together.  

Although I still need my fix of the salty ocean waves and body surfing, I’ve also found a new love of life on the lake!  It’s hard to blame me, really — having married a lake girl from Moultonborough, New Hampshire, the call was unavoidable. She was lucky enough to grow up at the water’s edge and has her own abundance of memories before we began to create them together.   We were married, under a traditional canopy made from wedding veils our mothers wore at their weddings.  In the back yard of her childhood home, there were different sights and sounds that filled the air. 

The joy and laughter of children jumping off a shared dock in the background, dragonflies flitting above our heads with a different three (or four or five) generations of our friends and family along for the ride.   A true appreciation of life in and around the lake has continued to develop over the last 20+ years.   Lake life draws from all of our stories of living, working, and playing in and around the water of NH and beyond.  

The threads that tie us together personally and professionally are what I find most engaging about living and building a business here.  Those connections are where I find myself thriving!   Frankly, that’s where I find all of us thriving! We love building relationships with customers, makers, and businesses that promote and support one another. 

Rick and I have found so many people willing to draw connections, help one another out, provide feedback, and show interest in collaborating on new product designs.  We strive to promote an active, outdoor lifestyle and love collaborating with people like Alli and Nick, Sam and Arielle, Tarah, and others whose photos we’ve featured here. Doing well together puts us all in a better place. 


When you buy Lake Life Brand products you are helping to preserve lake places for future generations to enjoy. Give back and protect our lakes now!


Put on your Lake Life.  Every purchase helps protect and preserve life on the lake.  We offer high quality products that look and feel good in and around the water. Wear it and share it with options to personalize.  Subscribe to our website to earn Loyal Blue Rewards, get special offers, and jump on into our newsletter.  Submit product reviews and let us know what you think. 

Read Also: Savor a Southwest Michigan fall color tour

Share your Lake Life
.  Memories are made on the lake.  We hope you will continue to build your local and regional communities and share in exploring and expanding yours with us. Join our community to share your life on the lake.  Invite your people to be our people.  We’re better together. 

Partner with Lake Life. Collaborate on special designs. Raise money for your lake organization.  Become a retail partner. 

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